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AI: What is it really and what does it mean for CMOs?

Posted in Insights

Elsen CEO Zac Sheffer wrote a guest post on what CMOs need to know about AI for The CMO Club blog.

"It’s hard to run in technology circles – or even read about technology – these days without hearing about Artificial Intelligence (AI). Uber and Waymo (Google) are using it to create fleets of self-driving cars, IT security companies are using it to take on armies of hackers and, in my company’s case, we’re applying it to help portfolio and asset managers at large financial institutions make better investment decisions."

Read the full article on The CMO Club

Zac keeps Elsen running. From recruiting and managing a top-performing executive team, to driving critical decisions and developing partnerships with world-class companies, he ensures all areas of the business are aligned with the company’s strategic goals.