StartHub has named Elsen this month's Startup to Watch. CEO Zac Sheffer joined them for an exclusive interview.
Tell us about your company. What is Elsen?
Zac: Elsen creates a platform-as-a-service for large financial institutions that allows anyone to effortlessly harness vast quantities of data to solve the most complex problems. The Elsen nPlatform transforms how financial professionals work – including those in investment, research and analytics roles – by offering a way to optimize data vendors and lower operating costs, use incompatible data, and construct new products and new strategies that generate alpha.
What is your background?
Zac: I’m a mechanical engineer by training and worked at Schneider Electric before catching the finance bug. I even have a couple of patents in cool things like fluid dynamics.
How did you come up with the idea for Elsen? Who is your target customer?
Zac: The idea for Elsen hit me while I was working at Credit Suisse. When I first started, I was super excited to begin working at one of the largest investment banks and get my hands on the amazing resources and technology they had to conduct research and make investment decisions. But it didn’t really turn out like I expected. I was shocked to see how antiquated their technology was. And this was at one of the world’s largest financial institutions – a company with virtually unlimited resources. I knew there had to be a better way so I started to build it myself.
Check out the full interview on StartHub's site.